Brand guidelines

Logos

Our logo reflects the essence of R2: simplicity, professionalism, and trustworthiness. It is a vital element of our identity and must be used consistently to reinforce our brand.

White Logo
Black Logo

Correct Logo Usage

Consistency ensures our brand is recognizable and impactful. Always adhere to these guidelines:

  • Maintain clear space around the logo.
  • Use the logo only in approved colors.
  • Ensure the logo is legible and stands out against the background.

Incorrect Logo Usage

Avoid any modifications or improper uses of the logo to maintain brand integrity:

  • Do not alter the colors of the logo.
  • Avoid stretching or distorting the logo.
  • Do not add shadows, gradients, or other effects.
  • Do not place the logo over busy or low-contrast backgrounds.

Colors

Our color palette is the cornerstone of R2’s visual identity, creating a cohesive and professional look across all mediums

Primary colors

#050505
#FFFFFF
#2C9AFF

Secondary colors

#0F64B3
#FF7D38
#DB515D
#39B7D2
#FFAF2B

Typography

Typography plays a key role in delivering our message clearly and effectively.

Headers and Subheaders

Space Grotesk

Text

Poppins

Application Examples

Typography plays a key role in delivering our message clearly and effectively.